Piech – Iconic Design

IDEA

Piëch is a Swiss sports car company that combines classic sports car construction with innovative technology. In an increasingly unreal world, we put the driver and his driver experience as consistently as possible in the spotlight. For all those who value experiences and inspiration, sensuality, substance and genuineness.

DESIGN

The Piëch Mark Zero takes the core design elements of the great GT sports car era, combines them
with new design options, and rigorously evolves them into the 21st century. Stylistically confident and timelessly beautiful, the Piëch Mark Zero is from the start an unmistakable GT sports car for the discriminating connoisseur looking for an enjoyable “grand tour”. Time and time again.

GRILLE

An oval “throwback” to the race cars of the sixties,
like the Ferrari 250 GTO, Jaguar E-Type or Shelby Cobra.
A strong design feature, newly interpreted.

THE BONNET

The extra-long hood creates a
classic sports car silhouette.

FRONT LIGHTS

The voluminous front headlights allude to
the lamps of the past, when they had to be
big enough to illuminate the race track
even at high speeds.

RIMS, GRILLE AND BACK FRAME

Within these elements, complex, edgy and geometric
forms create an exciting contrast to the clean,
soft overall exterior.

FASTBACK ROOF LINE

A clear, smooth, positive line that joins
the roof directly with the rear.

ROCKER PANEL

The sharp-edged sill extending longitudinally
below the side door gives the car a full,
sporty, athletic look as it holds the road.

SHARPLY CUT

Front and rear are sharply sliced to make the
car look as compact and as dynamic as possible.

Back frame

The rear frame draws a parallel to the
front and again picks up the oval idea.

REAR LIGHTS

In contrast to the large front headlamps, the
taillights are more slimmed down. Their rounded outer
edges again pick up the form of the back frame.

BACK SHOULDER

The round, muscular surface allows the light to
fall on the car in a harmonious way. It forms a
seamless connection between the silhouette, the
rear wheel and the tail.

CHROME DETAIL (PIËCH LOGO)

Serves as a visual ploy to establish a balanced highlight
and to give the side surfaces a livelier appearance.

GRILLE

An oval “throwback” to the race cars of the sixties, like the Ferrari 250 GTO, Jaguar E-Type or Shelby Cobra. A strong design feature, newly interpreted.

THE BONNET

The extra-long hood creates a classic sports car silhouette.

FRONT LIGHTS

The voluminous front headlights allude to the lamps of the past, when they had to be big enough to illuminate the race track even at high speeds.

ROCKER PANEL

The sharp-edged sill extending longitudinally below the side door gives the car a full, sporty, athletic look as it holds the road.

FASTBACK ROOF LINE

A clear, smooth, positive line that joins the roof directly with the rear.

RIMS, GRILLE AND BACK FRAME

Within these elements, complex, edgy and geometric forms create an exciting contrast to the clean, soft overall exterior.

SHARPLY CUT

Front and rear are sharply sliced to make the car look as compact and as dynamic as possible.

Back frame

The rear frame draws a parallel to the front and again picks up the oval idea.

REAR LIGHTS

In contrast to the large front headlamps, the taillights are more slimmed down. Their rounded outer edges again pick up the form of the back frame.

BACK SHOULDER

The round, muscular surface allows the light to fall on the car in a harmonious way. It forms a seamless connection between the silhouette, the rear wheel and the tail.

CHROME DETAIL (PIËCH LOGO)

Serves as a visual ploy to establish a balanced highlight and to give the side surfaces a livelier appearance.

“The most important feature is to have fewer features.
So you can savor the pure sports car experience.”

Rea Stark, Co-CEO and Chief Design Officer

HARD FACTS

The Piëch Mark Zero isn’t just timelessly beautiful, it also is beautifully ahead of its time. The completely new battery technology offers not only a rapid charging time – thanks to the efficient recuperation, it has a longer driving range as well. Support comes from a radically reimagined charging infrastructure.